Potential buyers want to fully understand how you acquire customers and generate sales.
They’ll want to see documentation of your marketing program along with samples of your marketing materials.
If you’re confident you’ve got this covered – great!
If not, take the time to amp up your marketing program and develop your sales goals.
And make sure you document your progress – a record of achieving your sales goals is an excellent indicator of a company’s growth potential and serves as proof of customer retention.
If you’re the "rainmaker" in your business, provide documentation on how this function can be successfully transferred to a new owner.
Remember – buyers don’t like uncertainty. Providing them with proof goes a long way toward justifying your asking price.
Stay tuned for Tip #8.